You engage in good works for a great cause while collecting emails, phone numbers, and other information from donors and volunteers
Now you have a whole collection of data on potential donors and contacts, but aren't sure how to use it to maximize your efforts going forward
Hopeful's cost-effective and user-friendly platform tracks your collected data, analyzes social media engagement, and lets you set key performance goals - so you can focus more on supporting the causes that matter.
Despite one of the biggest economic bull-runs in history, donor dollars for nonprofits have been declining for the past decade. In a time of increasing competition, nonprofits are not leveraging advances in data management technologies to collect, analyze, and leverage the data they collect on their potential donors and volunteers.
Hopeful Inc. is creating the first audience analytics platform specifically for nonprofits and their for profit partners. Using the machine learning techniques widely used in the for-profit sector, Hopeful's technology will allow your organization to better target your likeliest donors, source potential new business partnerships, and even proactively suggest the best channels to market your initiatives.
Of Nonprofits in 2018 reported that they used data in their decision-making
Expressed a strong interest in learning how to use their data to increase their donor pool
Of Nonprofit Executives reported they were unsure how their organization tracked their data
Reported that they did not have enough personnel or time to effectively managed their data