Despite one of the biggest economic bull-runs in history, donor dollars for nonprofits have been declining for the past decade. In a time of increasing competition, donor fatigue, and social media noise, nonprofits are not leveraging advances in data analytics technologies to see how they are performing across all major social media channels in comparison to their competitors.
Hopeful Inc. is a company that helps nonprofits generate donations from new people by telling compelling stories. We do this through a machine learning driven analytics dashboard that enables nonprofits to analyze trends in their social media strategy, monitor their supporters’ engagement, and proactively create programs to better drive donations through data-driven decision making.